As a retail brand Cousins Co. is steadfast in its belief that fast fashion is not beneficial to our environment nor does it align with the values of our company. From the beginning, the three of us have known that our foundation has strong roots in environmental responsibility. With the influx of public debate regarding climate change and the dominant nature of large scale corporations the problem seems to have fallen into the hands of consumers. In other words, it’s often up to shoppers to make sustainable choices over convenient ones. At Cousins Co. we don’t think that should be a problem shoppers have to face.